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It’s designed for people who want to explore precise stimulation in a way that feels completely new. With its soft, bendable tip and unique movement, this little device makes it easy to focus on what feels good—whether you’re flying solo or sharing the experience with someone else. The world of sex toys is changing fast, and 2025 is shaping up to be a year of exciting updates. From smart app-controlled devices that connect couples over any distance to new generations that improve old models, the latest innovations make it easier than ever to find something that suits your style. Whether you’ve been exploring for years or you’re just starting out, there’s no better time to see what’s new in the world of sex toys.
Lindsay Geller is the lifestyle director at Women’s Health, where she oversees the Sex & Love, Relationships, and Life sections and manages Women’s Health+ content. She has 10 years of experience covering sex, relationships, health, fitness, and general lifestyle topics for print and digital publications. She currently lives in New Jersey with her husband and loves going on runs around her local park with her rescue dog.
Keeping your toys in top condition is essential for hygiene and longevity, so handling them with care is recommended. High-quality sex toy cleaners are formulated to effectively sanitize your toys without damaging them. If you use your toys with a partner, routine cleaning is the best way to prevent potential health issues, such as unwanted infections. Invest in storage solutions, such as discreet cases or storage bags, to protect your toys from dust and damage when not in use. Use body-safe materials like silicone and clean your toys before and after each use.
While there’s nothing “dirty” about genitals, bacteria, and organic matter can build up on your toys and spread, so cleaning them thoroughly is essential. Unclean sex toys can introduce bacteria, fungi, and other unwanted pathogens. Say no to DIY experiments and buy our exclusive range of sex toys and BDSM toys. We are here to make your sex life better and complete with adventure and ORGASM.
A masturbator can be vibrating or non-vibrating depending on the purpose. Wand vibes have tons of power; deliver deep, rumbling sensations; and can be used basically anywhere you want (even on sore muscles). They have larger heads to help diffuse the pulsing sensations you feel, covering more surface area, Shadeen Francis, LMFT, an AASECT-certified sex therapist, previously told SELF. So yes, they’re powerful—but they usually aren’t as overwhelming as smaller, more pin-pointed toys can be.
“This set of yoni eggs is designed to help strengthen your pelvic floor, which can lead to stronger and easier orgasms and prevent pain during sex and urinary incontinence,” sex expert Suzannah Weiss says. “The silicone holders make them easy to insert and take out glass dildos, and the rose quartz is not only beautiful but also is non-porous, so it’s safe for your body.” “This is the queen of suction toys,” certified sexologist Tyomi Morgan says. “It can produce a quick orgasm for anyone who enjoys back-to-back orgasms.” Made from a high-quality brushed aluminum (so it looks as good as it feels), this sex toy is the clit sucker you’ve been waiting for.
Its deep curve is designed to hit the P-spot (and G-spot), it has double ends that offer further stimulation , and it’s weighted for firmer pressure and orgasms. Complete with remote control and vibrating motors in its tip and base, the Lelo Hugo is a smooth, medium-size prostate massager that leads to large-size orgasms. It’s a favorite of Adina Mahalli, MSW, relationship expert, and women’s health specialist at Maple Holistics, who previously noted to SELF that the Hugo makes an excellent toy for women to try too. Just don’t forget to throw good lube in your cart and clean up your toys after.
This gorgeous solid stainless steel toy is ideal for applying firm pressure to the G-spot or P-spot, and it’s great for both cis and trans guys. The curvature of the toy is super stimulating, and its firmness allows for direct, constant pressure. Just maybe pack a waterproof poncho if your partner is a squirter because things might get a little wet. Rief recommends this duo for couples interested in quiet, discreet foreplay.
People with vulvas become less sensitive to stimulation as they age, especially in the clitoris, says Hartzell. That may sound like a bummer, but thankfully there are plenty of powerful toys on the market that can counteract this impact and help you have an orgasmic time, every time. If this sounds like your experience, you might want to try would be an ultra-powerful, air-pulse clitoral vibrator like the Satisfyer Pro 2, suggests Labanz.